Marketing Management

Marketing Management

Online interactive course

Marketing ManagementMarketing Management119.99
Marketing Management5Global Finance School
Secure PaymentsPay with Paypal, Amazon or credit card.
Refund PolicyNo time limit, no questions asked. Learn More
Self Paced CourseYou choose when to take the lessons, and how fast they go.
Instant AccessYour course is immediately available after payment.
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"The program is truly amazing. It really teaches you the fundamentals in very clear and fun way. The good part is that I go back and keep reviewing a subject until I can fully understand it. Finally, their customer service is AWESOME!"
Sandy Shane

ABOUT THIS COURSE

What is this course about?

Marketing touches most aspects of consumer-serving organizations. Marketing encompasses any activity that contributes to consumer value: communicating value, creating value in a product, delivery, exchange and value capture by the organization. For-profit and not-for-profit organizations employ marketing strategies to reach out to more end consumers and succeed in their missions.
Marketing influences most decisions we make, from the clothes we wear, the food we eat and the cars we buy. Marketing has transformed based on new media and will probably continue to do so. Today is an era of intense competition where organizations from around the world compete for attention and end consumers. Continuing attention to marketing is often essential for success.

Who is this course for?

Business professionals, business owners, students

What are the prerequisites for taking this course?

No previous knowledge is required.

What will I achieve by taking this course?

  • Assess market potential and opportunities for new products.
  • Explain the factors that create market potential.
  • Segment a market and select attractive target market segments
  • Design appropriate promotions and campaigns for a target segment.
  • Define and articulate the importance of customer relationship management (CRM)
  • Design and analyze customer loyalty programs.
  • Analyze and propose improvements to the markting mix for a project or organization.

SYLLABUS

Marketing Lesson A
What is Marketing
The Concept of Marketing
Production Concept
Product Concept
Selling Concept
Marketing Concept
Societal Marketing Concept
Functions and Processes of Marketing
Exchange Functions
Logistics Functions
Facilitating Functions
Overview of Important Terms
Needs and wants
Exchange and Transaction
30 Mins
Marketing Lesson B
Marketing Mix
The 4 C's of Marketing
Consumer wants and needs
Cost
Communication
Convenience
Marketing Environment
PEST Analyss
Political Factors
Economics Factors
Social Factors
From Pest to PESTLE
Environmental Factors
30 Mins
Marketing Lesson C
Strategic Planning
Strategy Formulation Process
Defining Mission & Objectives
Environmental Scanning
Strategy Formulation
Strategy Implementation
Evaluation of Strategy and Control
Introduction to Target Marketing
Market Characteristics
Consumer Behavior
Cultural Factors
Social Factors
Personal Factors
Psychological Factors
The Five Stage Model of the Buying Decision Process
30 Mins
Marketing Lesson D
Organizational and Industrial Markets
Segmentation, Targeting and Positioning for Competitive Advantage
Market Segmentation in Consumer and Industrial Markets
Geographic Segmentation
Demographic Segmentation
Psychographic Segmentation
Behavioral Segmentation
Market Segmentation in Consumer and Industrial Markets
Positioning
30 Mins
Marketing Lesson E
Measuring and Forecasting Demand
Total Market Demand
Area market Demand
Total Industry sales and Market Shares
30 Mins
Marketing Lesson F
Introduction to Branding and Positioning
Positioning
Branding
Role of Brands
Brand equity
Brand elements
Different Approaches to Branding
30 Mins
Marketing Lesson G
Product
Product Classification
Product Planning
Product Designing and Packaging
Product life Cycle
30 Mins
Marketing Lesson H
Price Elasticity and Demand
Pricing Strategies
Pricing Methods
30 Mins
Marketing Lesson I
Distribution and Logistics Management
Important Terms in Chanel Distribution
Retailing and Wholesaling
Market Communication
Promotion Mix
Measuring Results
30 Mins
Marketing Lesson J
Direct Marketing
Advantages of Direct Marketing
Types of Direct Marketing
Principals of Personal Selling
International Marketing
Market Entry Strategies
30 Mins
Marketing Lesson K
Service Marketing
Characteristics of Serving
Service Marketing Strategies
Non-Profit Marketing
Reasons for Non- Profit Marketing
Non-Profit Marketing Strategies
30 Mins
Marketing Lesson L
Building Strong Customer Relations
Delivering Customer Value
Customer Satisfaction
Customer Expectations
Customer Lifetime Value
Customer Relationship Management
30 Mins
Marketing Lesson M
Online Marketing
It starts with Traffic
Driving Traffic
Converting Impressions
From Clicks to Actions
30 Mins
Marketing Lesson N
Affiliate Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Email Lists
30 Mins

Make it Count!

Certificate of Completion
If you choose the certificate plan, a certificate of completion will be issued in your name upon succesful completion of the course quizzes. You can save this certificate to your computer, print or email it to your current or future employers.
ASIC Accredited
Global Finance School is accredited by the British Accreditation Service for International Schools (ASIC).

We Can Help!

Contact us in any of the available ways below. Tali and our other representatives will answer your questions and provide guidance.
Live Chat
Call +1 (201) 706-7869
Marketing Management

Marketing Management

Online interactive course

+1(201) 706-7869