Marketing - CLEP Prep

Course Goals:

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To acquire the tools necessary to understand and execute appropriate marketing procedures.
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To learn the basic language of marketing, such as marketing environment, consumer behavior, targeting and positioning.
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To provide an understanding about the world of marketing through exposure to the language, theories and methodology of marketing.
Course Duration :
10 Hours
Access Duration :
1 Year
Tutorial Support :
Yes
Course Price:
$99
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Overview
Topic outline
Course features
Testimonials

Understanding how marketing works is very important and useful when entering the business world and even for everyday life. Even today, a large portion of the population is directly or indirectly involved in marketing decisions and marketing habits. This course takes you through specific concepts and theories regarding marketing using everyday examples which are presented in an easy to understand format.

1. Understanding Marketing and the Marketing Process             

Overview of Important Terms | What is Marketing? | Functions and Processes of Marketing | Marketing Mix | Marketing Environment | Strategic Planning                                                                                                

2. Target Markets and Consumer Behavior                                    

Market Characteristics | Consumer Behavior | Organizational and Industrial Markets | Segmentation, Targeting and Positioning for Competitive Advantage | Market Segmentation in Consumer and Industrial Markets | Positioning | Measuring and Forecasting Demand                                                                      

3. Branding and Positioning                                                                       

Introduction | Branding and Positioning | Role of brands | Brand equity | Brand elements | Different approaches to branding | Statute of Frauds | Breach of Contract and Remedies | Bar to Remedies for Breach of Contract | Discharge of Contracts | Illegal Contracts and Public Policy Concerns

4. Developing the Market Mix                                                                    

Product | Price | Place | Promotion

5. Marketing Typologies                                                                               

Direct Marketing | International Marketing | Service Marketing | Non-Profit Marketing | Corporate Social Responsibility                 

6. Managing the Marketing Effort                                                        

Building Strong Customer Relations | Delivering Customer Value | Customer Satisfaction & Expectations | Customer lifetime value | Creating Competitive Advantage | Types of competitive advantage | The value chain | Corporate mission and vision

7. Extending Marketing                                                                                 

Global Marketplace | Reasons for increased trade | E-Marketing | Marketing and Society | Marketing ethics

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