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Market research

On Social Technographics

Submitted by timothy on Tue, 01/19/2010 - 13:52

With the advent of new technologies it seems a good idea to take a second look at technographics. Basically market segmentation, based on technology being used. With the advent of new technologies, such as the Apple Tablet, and Motorola's "Android" we can define the behavior and consumerism of a market based on the usage of these devices. Developed by Forrester Research, social technographics can be a useful tool for demographic analysis. Usually, technographics can be thought of as a ladder of participation, as in their picture below found at

http://blogs.forrester.com/groundswell/2007/04/forresters_new_.html